Woodchuck Cider Video: Rescue

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Woodchuck Cider and advertising agency Smartfish have released this funny video spot recently.

Do you know where this name comes from? The creatives have an idea. Maybe sometime ago, when the founder was transporting the cider, his carriage broke and trapped him underneath. The only witness was a stubborn woodchuck. The man had to negotiate with the latter, who finally agreed to help him out on one condition. The witty campaign targets young people and brings back cider to fashion.

Watch the video and have a good laugh.