Pedigree Commercial: Radio for Dogs

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Pedigree and advertising agency Colenso BBDO from Auckland have released this award winning spot.

The commercial features dogs, who are left alone for a whole day while their humans are at work. Do you think that these social animals enjoy the time? No such thing. They get bored too. Therefore Pedigree has created a campaign, which invested into creating a radio for dogs. See the spot to find out what content is the most suited for our little friends. The impeccable Piano Concerto No 21 “Andante” by Mozart is playing in the background.

Watch the ad and tell us if you liked it.